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Graphic Design

The Graphic Design major is a comprehensive and balanced program that illuminates the basic principles of effective visual communication. Students develop professional skills and a personal aesthetic that form a foundation for a successful design practice. Theoretical and practical studio experience in illustration, motion graphics, photography, typography, and design for the Web and mobile devices are at the core of the major.

Reflective of Lasell's connected learning philosophy, students learn essential business practices, become fluent in the necessary terminology, address a client's needs through conceptual drawings and mock-ups, and bring the project through to a successful solution. Students use the latest and most powerful digital hardware and software. As a capstone experience, each student in the Graphic Design major develops an electronic online portfolio that showcases the strongest examples of work created during the course of the program. and completes a required internship. Graduates receive a Bachelor of Arts in Graphic Design.

The following goals and associated learning outcomes delineate what we strive for students to achieve when they complete the major program of study in Graphic Design:

Goal 1: Creative Thinking Skills
Upon completion of the major program of study in Graphic Design, students will be able to

  1. produce multiple creative solutions for any single design challenge, applying a creative process on-demand
  2. effectively employ imagination with refined technique

Goal 2: Strong Critical Thinking and Problem-solving Skills
Upon completion of the major program of study in Graphic Design, students will be able to

  1. critique quality and effectiveness of visual media objects
  2. use learning resources outside the classroom to solve problems and develop skills
  3. craft effective solutions for visual problems

Goal 3: Strong Design and Fine Arts Skills
Upon completion of the major program of study in Graphic Design, students will be able to

  1. demonstrate currency with technical media tools
  2. effectively craft and author visual communications

Goal 4: Visual Articulation and Literacy
Upon completion of the major program of study in Graphic Design, students will be able to

  1. demonstrate their own personal aesthetic
  2. explain the influences of media in society
  3. recognize context and legacy of visual media objects

Goal 5: Effective Verbal Communication Skills
Upon completion of the major program of study in Graphic Design, students will be able to

  1. articulate their thoughts clearly in written form
  2. write in the style demanded of their chosen profession
  3. articulate their thoughts clearly in classroom discussions and professional presentations

Program Fee
Each Graphic Design student is charged a program fee for each semester. This program fee is used to pay for hardware, software, guest speaker honoraria, and miscellaneous materials/supplies that are necessary to maximize student learning.