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Fashion Communication and Promotion

Through application of Lasell's Connected Learning philosophy, Fashion students have ongoing opportunities to apply theoretical concepts through industry- oriented assignments and by working in the field with recognized leaders in the fashion industry. The upper-level professional courses are oriented toward a critical thinking and decision-making environment that graduates will face when making the transition from college to middle- and upper-management positions. Students learn how to plan strategically, organize for profitability, and cultivate creativity. These elements of learning are carefully woven together, and additionally include student engagement in community service-learning projects and a focus on social responsibility.

Fashion students are directly involved in fashion show productions as designers, producers, set designers, or stylists, both on and off campus. Senior capstone courses combine the knowledge accumulated throughout the program while cultivating students' interests and preparing graduates with a dynamic skill-set to enable fulfilling career goals. Fashion graduates pursue careers such as; stylists, technicians inventory planners, merchandisers, magazine writers, and visual merchandisers for a variety of product categories. Graduates receive a Bachelor of Arts Degree in Fashion Communication & Promotion.

The following goals and associated learning outcomes delineate what we strive for students to achieve when they complete a major program of study in Fashion:

Goal 1: Professional attitudes and skills
Upon completion of a major program of study in Fashion, students will be able to;

  1. demonstrate competency in the job search process.
  2. demonstrate collaborative skills.
  3. apply appropriate leadership styles.
  4. demonstrate the ability to critique one's self and others constructively.

Goal 2: Application of business practices relevant to the contemporary global fashion industry
Upon completion of a major program of study in Fashion, students will be able to;

  1. demonstrate proficiency in applying discipline-specific technology.
  2. apply appropriate theory related to the fashion industry.
  3. interpret the elements and principles of design demonstrating aesthetic sensibility.
  4. research the historical and contemporary drivers in the fashion related business as they pertain to the global economic and cultural environment.

Goal 3: Social awareness
Upon completion of a major program of study in Fashion, students will be able to;

  1. apply persuasion appropriately to create goodwill and trust.
  2. employ sustainable practices.
  3. implement moral and ethical business practices to support social. and economic responsibility in the global environment.
  4. identify and interpret social, cultural, economic, technological, ethical, political, educational, language, and individual influences on the global fashion industry.

Goal 4: Effective communication
Upon completion of a major program of study in Fashion, students will be able to;

  1. employ appropriate oral communication skills.
  2. employ effective written communication practices.
  3. demonstrate professional visual communication.
  4. use technology effectively to present ideas and concepts.

Goal 5: Critical thinking
Upon completion of a major program of study in Fashion, students will be able to;

  1. formulate and coordinate effective workflow processes.
  2. evaluate data in order to formulate effective solutions to problems.
  3. evaluate and choose among varied approaches to professional and creative challenges.