Print

Event Management

The events industry is a quickly growing and high-demand field offering a plethora of career opportunities for graduates. According to the U.S. Department of Labor, the current event management industry is projected to grow much faster than the average segment, by 29% or higher, in the U.S. Locally, the hospitality industry as a whole is projected to increase even higher than the average region in the U.S. over the next few years due to new legislation that will be allowing the casino industry to be introduced into the state of Massachusetts, thus increasing jobs in the events industry, as well as lodging, entertainment, food and beverage, and other hospitality fields.

The Lasell College Event Management program is designed to prepare students for management and executive level positions, as well as for entrepreneurial opportunities within this complex and challenging field. Through a multidisciplinary approach, students majoring in Event Management will gain the expertise, commitment, and skills for management positions in this expanding industry through a comprehensive background in the business world including accounting, human resources, organizational behavior, technology, marketing, and more, and then learn about the inner-workings of the hospitality and events industry including food and beverage, service quality, and facility operations down to the individual segments of the industry such as conventions and trade shows, special events and weddings, non-profit events, and sporting events. Throughout the core of their coursework, students learn about service quality and the operations of diverse organizations such as convention centers, private clubs, stadiums, arenas, resorts, performing arts centers, concert halls, and cruise lines.

Students gain valuable connected learning experience both on campus and on site visits throughout New England (Boston Harbor Hotel, TD Garden, Woodland Country Club, Fenway Park, Hynes Convention Center, the Boston Public Library, Stowe Mountain Resort, Mohegan Sun, and the Taj Hotel, are just a few examples). In addition, students are required to complete both a Field Experience and a full Internship so that they leave with a resume full of both academic accomplishments and real-world experience.

Our Hospitality Advisory Board connects students with industry professionals, providing them with networking opportunities, site visit experiences, professional feedback, and participation in community service and volunteer experiences. Students in the hospitality management programs are given many additional opportunities to make connections, gain experience, and prepare themselves for successful careers upon graduation. Some examples include speaking with Bryan Rafanelli of the world-renowned Rafanelli Events, meeting one-on-one with successful business owners and directors in their respective fields, and volunteering for some of the areas most prestigious events like the Nantucket Wine Festival. Double majoring is not allowed amongst the three hospitality majors (Hospitality Management, Event Management, and Resort and Casino Management). Graduates receive a Bachelor of Science degree.

The following goals and associated learning outcomes delineate what we strive for students to achieve when they complete the major programs of study in the Hospitality Department.

Goal 1: Application of Principles of Event Management
Upon completion of the Hospitality programs of study, students will be able to

  1. demonstrate a comprehensive level of knowledge in the area of organizational behavior
  2. demonstrate a comprehensive level of knowledge in the area of human resource management
  3. demonstrate a comprehensive level of knowledge in the area of information technology
  4. demonstrate a comprehensive level of knowledge in the area of the global economy
  5. demonstrate a comprehensive level of knowledge in the areas of food and beverage management
  6. demonstrate a comprehensive level of knowledge in the area of service quality and operations strategies within the greater hospitality industry
  7. demonstrate a comprehensive level of knowledge in all sectors of the events industry

Goal 2: Application of Business Information
Upon completion of the Hospitality programs of study, students will be able to

  1. apply quantitative ad qualitative research methods to various propositions relating to organizations within the events industry
  2. integrate business information into effective decision making skills

Goal 3: Legal and Ethical Decision-making
Upon completion of the Hospitality programs of study, students will be able to

  1. identify legal and ethical issues implicit in all aspects of the greater hospitality industry
  2. evaluate and decide among alternative solutions to ethical problems
  3. understand the underpinning issues behind laws and regulations related to the greater hospitality industry

Goal 4: Professional skills
Upon completion of the Hospitality programs of study, students will be able to

  1. communicate effectively in both professional and technical writing for the events industry
  2. work effectively in teams
  3. communicate effectively in both large presentation and face-to-face situations
  4. effectively utilize their education and experience to successfully gain relevant employment and succeed within their respective fields