Print

Sports Communication

Students in the Sports Communication concentration are introduced to dynamic and diverse communication career opportunities in the sports industry. Students will gain valuable skills and hands-on experience in journalistic reporting about sports, sports public relations campaigns, and social media outreach for sports teams, as well as in working with specialty sports agencies and planning sports events for organizations. Graduates with a concentration in sports communications find employment as Sports Account Executives; Sports Publicists for College, University, and Professional Teams; Community Relations Managers for Sports Organizations; Sports Production Assistants, Sports Editors/Writers among many others.

By planning early in consultation with an academic advisor, students may be able to reduce the time it takes to complete a bachelor’s degree in Sports Communication to 3 or 3½ years.

The Academic Standard for Communication majors is: Students must earn a grade of C or above in each of the following core courses that are Major Requirements:

COM 101 Understanding Mass Media 3
COM 103 Introduction to Human Communication 3
COM 105 Writing for the Media 3
COM 203 Effective Speaking 3
COM 205 Media Ethics and Society 3
COM 212 Intercultural Communication 3
COM 315 Communication Research 3
COM 399 Internship Seminar 1
COM 400 Field Experience (capstone course)  4
COM 418 Media Literacy (capstone course) 3

Failure to receive a minimum grade of C in any one of these courses will result in the student having to repeat the course.

The following goals and associated learning outcomes delineate what we strive for students to achieve when they complete the major program of study in Communication:

Goal 1: Effective Writing
Upon completion of the major program of study in Communication, students will be able to

  1. Articulate their thoughts clearly in written form
  2. Write in the style demanded of their chosen profession

Goal 2: Effective Speaking
Upon completion of the major program of study in Communication, students will be able to

  1. Demonstrate effective verbal and non-verbal communication skills in professional presentations

Goal 3: Visual Articulation
Upon completion of the major program of study in Communication, students will be able to

  1. Demonstrate currency with technical media
  2. Demonstrate their own personal aesthetic

Goal 4: Research
Upon completion of the major program of study in Communication, students will be able to

  1. Find information to support a thesis
  2. Conduct an argument that advances a thesis

Goal 5: Knowledge of Media
Upon completion of the major program of study in Communication, students will be able to

  1. Define the functions of media
  2. Explain the influences of media in society
  3. Identify the ethical decisions and issues in the Communication field