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Multimedia and Web Design

Through a series of media studies courses, students learn about the functions and influences of the media, so they enter the profession with an awareness of the cultural impact their work will have, as well as associated social and ethical issues regarding the roles and functions of the media in our society.

In addition, consistent with Lasell's connected learning philosophy of education, communication majors will gain hands-on experience in and outside of the classroom throughout their four years of studies. There are numerous opportunities to work on class projects at our state-of-the-art Lasell College Radio station, in programming, production, and promotions, in our high-tech multimedia lab, as well as the studios of NewTV, Newton's community-access cable television located just three miles from the Lasell campus. Students interested in print media can become involved in the 1851 Chronicle student newspaper or the award-winning campus fashion magazine, Polished. Required courses like Human Communication include a service-learning component to connect students with organizations in the real world.

The communication major culminates in a capstone course in Media Literacy and a required professional internship. Lasell is ideally located for internship opportunities at some of the most prestigious media outlets and organizations in the country, such as The Greater Boston Radio Group, Community Newspapers, Boston Celtics, New England Patriots, Boston Herald, ABC5-TV, FOX25, WMJX-FM (MAGIC 106.7), and the Arnold Worldwide advertising agency. Students gain valuable professional experience and significant contacts through internships and professional mentoring within the communication industry.

Upon graduation, students are well-prepared to pursue careers in the growing and exciting fields of communication from journalism, public relations and advertising to television, radio production and interactive multimedia. Graduates receive a Bachelor of Arts degree in Communication (with a concentration of their choice). The department also offers minors in Communication and Sports Communication. The Communication Department offers a Master of Science with three areas of concentration: Health Communication, Integrated Marketing Communication, and Public Relations. The Graduate Program is described elsewhere in the catalog.

The Academic Standard for Communication majors is: Students must earn a grade of C or above in each of the following core courses that are 
Major Requirements:

COM 101 Understanding Mass Media 3
COM 103 Introduction to Human Communication 3
COM 105 Writing for the Media 3
COM 203 Effective Speaking 3
COM 205 Media Ethics and Society AI (ME) 3
COM 212 Intercultural Communication AI (MC) 3
COM 315 Communication Research 3
COM 399 Internship Seminar 1
COM 400 Field Experience (capstone course)  4
COM 418 Media Literacy (capstone course) 3

Failure to receive a minimum grade of C in any one of these courses will result in the student having to repeat the course.

The following goals and associated learning outcomes delineate what we strive for students to achieve when they complete the major program of study in Communication:

Goal 1: Effective Writing
Upon completion of the major program of study in Communication, students will be able to

  1. Articulate their thoughts clearly in written form
  2. Write in the style demanded of their chosen profession

Goal 2: Effective Speaking
Upon completion of the major program of study in Communication, students will be able to

  1. Demonstrate effective verbal and non-verbal communication skills in professional presentations

Goal 3: Visual Articulation
Upon completion of the major program of study in Communication, students will be able to

  1. Demonstrate currency with technical media
  2. Demonstrate their own personal aesthetic

Goal 4: Research
Upon completion of the major program of study in Communication, students will be able to

  1. Find information to support a thesis
  2. Conduct an argument that advances a thesis

Goal 5: Knowledge of Media
Upon completion of the major program of study in Communication, students will be able to

  1. Define the functions of media
  2. Explain the influences of media in society
  3. Identify the ethical decisions and issues in the Communication field