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Creative Advertising

Students in the Creative Advertising concentration are prepared to work in the exciting and changing marketing communications field. The skills they develop include crafting creative copy with visuals that have an impact for audiences in ads designed for traditional mass media. They also learn to develop an effective social media strategy for clients. Graduates with a concentration in advertising find employment as account executives, copy-writers, art directors, social media managers, and brand managers, among others in this ever-changing field.

By planning early in consultation with an academic advisor, students may be able to reduce the time it takes to complete a bachelor’s degree in Creative Advertising to 3 or 3½ years.

The Academic Standard for Communication majors is: Students must earn a grade of C or above in each of the following core courses that are Major Requirements:

COM 101 Understanding Mass Media 3
COM 103 Introduction to Human Communication 3
COM 105 Writing for the Media 3
COM 203 Effective Speaking 3
COM 205 Media Ethics and Society 3
COM 212 Intercultural Communication 3
COM 315 Communication Research 3
COM 330 Advertising Strategy 3
COM 399 Internship Seminar 1
COM 400 Field Experience (capstone course)  4
COM 418 Media Literacy (capstone course) 3

Failure to receive a minimum grade of C in any one of these courses will result in the student having to repeat the course.

The following goals and associated learning outcomes delineate what we strive for students to achieve when they complete a major program of study in Communication:

Goal 1: Effective Writing
Upon completion of the major program of study in Communication, students will be able to

  1. Articulate their thoughts clearly in written form
  2. Write in the style demanded of their chosen profession

Goal 2: Effective Speaking
Upon completion of the major program of study in Communication, students will be able to

  1. Demonstrate effective verbal and non-verbal communication skills in professional presentations

Goal 3: Visual Articulation
Upon completion of the major program of study in Communication, students will be able to

  1. Demonstrate currency with technical media
  2. Demonstrate their own personal aesthetic

Goal 4: Research
Upon completion of the major program of study in Communication, students will be able to

  1. Find information to support a thesis
  2. Conduct an argument that advances a thesis

Goal 5: Knowledge of Media
Upon completion of the major program of study in Communication, students will be able to

  1. Define the functions of media
  2. Explain the influences of media in society
  3. Identify the ethical decisions and issues in the Communication field