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Sport Hospitality Management Concentration

COURSE CODE
COURSE TITLE
CREDITS
Core Courses

 

 

X
 
 
COM705

COM705 - Media Relations

Managing media relations for organizations is the focus of this course. The course is intended to increase knowledge of the principles and methods of generating publicity as well as the basics of planning and writing media relations campaigns. The rapidly changing nature of global companies and the convergence of new information technologies are influencing the ways that communication professionals achieve their goals. Students work individually or in teams to plan a comprehensive media relations program, to communicate a clear message, and to evaluate the effectiveness of public relations strategies for a chosen client. Lectures, readings, group work, guest speakers, and class discussions focus on techniques useful in such areas as local & national publicity, special events, and in community and government relations for organizations.

X
Media Relations
3
SMGT701

SMGT701 - Current Issues in Sports

This course analyzes contemporary issues including the use of performance enhancing drugs, gambling, escalating salaries, violence, and institutional cheating in sports. Case studies are investigated and students engage in critical thinking and discussions to understand what has created these issues.

X
Current Issues in Sports
3
SMGT703

SMGT703 - Sport Sponsorship & Marketing

This course gives students a thorough overview of the multi-billion dollar sport sponsorship and marketing industry. In this era of globalization, all facets of this growing industry are analyzed including advertising, promotions, sponsorships, product licensing, and market segmentation. Principles of marketing and marketing management are introduced and how they relate to the global sport industry.

X
Sport Sponsorship & Marketing
3
SMGT704

SMGT704 - Sport & the Law

This course introduces the fundamental tenets of the law and familiarizes students with legal structure and basic legal terminology. Various aspects of law are examined including negligence, tort law and risk management, and how they impact the sports industry. In addition, legal issues that relate to professional sport leagues and amateur governing bodies are analyzed.

X
Sport & the Law
3
SMGT705

SMGT705 - Fin Management in the Sport Industry

Financial Management in the Sport Industry is a study of the principles, theories, and competencies essential for working with the fiscal and economic conditions and factors involved in global sport organizations. This course will provide students with basic fiscal and economic principles, strategies, and techniques essential for the leadership, management, and administration of global sports programs. Course activities and requirements have been designed to familiarize the student with the fiscal, economic, budgeting, sources of funding, and impact analyses issues associated with sport in a global society.

X
Fin Management in the Sport Industry
3
SMGT709

SMGT709 - Managing Diversity in Sport Organization

Managing Diversity in Sport Organization

X
Managing Diversity in Sport Organization
3
SMGT711

SMGT711 - Sport Leadership to Shape the Future

In this course, students explore the role of leadership in shaping sport organizations. The role of leadership of individuals and groups to generate and sustain significant processes of change is explored.

X
Sport Leadership to Shape the Future
3
SMGT780

SMGT780 - Research & Design in the Sport Industry

Research in Sport Management requires students to identify, describe, analyze, and report on a sport industry issue or problem at their own workplace by drawing on the relevant literature. The issue could be related to collective bargaining, the introduction of new technology in sport, sexual harassment, sport marketing, employment equity, overtime working, worker motivation and productivity, seniority, discipline, or management rights. By the end of the course students must submit a research project, paper, or report stating the sport industry problem or issue examined, setting out their analysis of the causes of the problem, data collected, analysis of findings, summary or conclusions with recommendations for their proposed remedies, and discussion of the potential impact of their proposed recommendation on the sport industry

X
Research & Design in the Sport Industry
3
Concentration Courses

 

 

X
 
 
SMGT721

SMGT721 - Introduction to Sport Hospitality

This course provides an overview of the basic organizational and business structure of the sport hospitality industry. Students examine the role hospitality plays in professional and collegiate sports, with particular focus on hosting patrons of sporting events.

X
Introduction to Sport Hospitality
3
SMGT723

SMGT723 - Sport Sales Strategies

This course provides an overview of strategies for premium seating, season ticket, group ticket and luxury suite sales. Box office ticket operations and database management as well as customer service and client retention principles are presented.

X
Sport Sales Strategies
3
Choose 1 of the following:

 

 

X
 
 
MGMT743

MGMT743 - Fundraising Concepts & Practices

The world of fundraising has become increasingly complex, and knowledge of the various components of fundraising is now essential for anyone wanting to work and advance in this field. This online course introduces students to every major facets of fundraising: the annual fund, working with volunteers, writing successful proposals and grants, capital campaigns, special events, board relations, donor research, and the legal and ethical responsibilities of nonprofit organizations.

X
Fundraising Concepts & Practices
3
SMGT713

SMGT713 - International Sport Management

International Sport Management provides for the study of the principles, theories, and competencies essential for working with and in global organizations and leadership roles and responsibilities in the administration and management of programs across the international/global sports industry. Since material in this course deals with sociological, cultural, political, and economical issues subject to frequent change, the student should be able to identify contemporary national and international positions on these issues in sport.

X
International Sport Management
3
SMGT722

SMGT722 - Managing Sport Facilities/Special Events

This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.

X
Managing Sport Facilities/Special Events
3
Capstone Options

 

 

X
 
 
SMGT781

SMGT781 - Writing & Reporting Research in Sport

The purpose of this course is to provide students with tools for effective writing and reporting of research and projects in the sport industry. The prerequisite for this course is SMGT 780, Research & design in the Sport Industry, an introduction to research methods and designs in the sport industry. SMGT 781 will briefly review some important issues relating to writing and reporting of data and information across the sport industry. Writing and publication practices will be examined in relation to grant funding, publication, and professional presentations in Sport Management education and the Sport Industry.

X
Writing & Reporting Research in Sport
3
SMGT797

SMGT797 - Internship

Internship

X
Internship
3

Capstone Options
Students pursuing the thesis option as their Capstone are required to take SMGT 781, Writing & Reporting Research in Sport, to fulfill their requirements.

Students pursuing the non-thesis option as their Capstone are required to take the following 3-credit course: 
SMGT 797 Internship

NOTE:
SMGT 701 and SMGT 703 can be substituted for additional concentration courses. For example, if a student desires to take a majority of the courses listed under their designated concentration, the student may petition the Department Chair for permission to substitute those courses with concentration courses.