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Sport Hospitality Management Concentration

COURSE CODE
COURSE TITLE
CREDITS
Core Courses

 

 

X
 
 
COM705

COM705 - Media Relations

Managing media relations for organizations is the focus of this course. The course is intended to increase knowledge of the principles and methods of generating publicity as well as the basics of planning and writing media relations campaigns. The rapidly changing nature of global companies and the convergence of new information technologies are influencing the ways that communication professionals achieve their goals. Students work individually or in teams to plan a comprehensive media relations program, to communicate a clear message, and to evaluate the effectiveness of public relations strategies for a chosen client. Lectures, readings, group work, guest speakers, and class discussions focus on techniques useful in such areas as local & national publicity, special events, and in community and government relations for organizations.

X
Media Relations
3
SMGT701

SMGT701 - Current Issues in Sports

This course analyzes contemporary issues including the use of performance enhancing drugs, gambling, escalating salaries, violence, and institutional cheating in sports. Case studies are investigated and students engage in critical thinking and discussions to understand what has created these issues.

X
Current Issues in Sports
3
SMGT702

SMGT702 - Hist & Func of Sport in Society

This course provides a historical, sociological, and operational analysis of sport and how it shapes our world. As a microcosm of society, the effect that sport has on the moral, ethical, economic, social, political, and religious landscape of society is investigated.

X
Hist & Func of Sport in Society
3
SMGT703

SMGT703 - Sport Sponsorship & Marketing

This course gives students a thorough overview of the multi-billion dollar sport sponsorship and marketing industry. In this era of globalization, all facets of this growing industry are analyzed including advertising, promotions, sponsorships, product licensing, and market segmentation. Principles of marketing and marketing management are introduced and how they relate to the global sport industry.

X
Sport Sponsorship & Marketing
3
SMGT704

SMGT704 - Sport & the Law

This course introduces the fundamental tenets of the law and familiarizes students with legal structure and basic legal terminology. Various aspects of law are examined including negligence, tort law and risk management, and how they impact the sports industry. In addition, legal issues that relate to professional sport leagues and amateur governing bodies are analyzed.

X
Sport & the Law
3
SMGT705

SMGT705 - Fin Management in the Sport Industry

Financial Management in the Sport Industry is a study of the principles, theories, and competencies essential for working with the fiscal and economic conditions and factors involved in global sport organizations. This course will provide students with basic fiscal and economic principles, strategies, and techniques essential for the leadership, management, and administration of global sports programs. Course activities and requirements have been designed to familiarize the student with the fiscal, economic, budgeting, sources of funding, and impact analyses issues associated with sport in a global society.

X
Fin Management in the Sport Industry
3
SMGT707

SMGT707 - Exec & Strat leadership in the Sport Ind

Executive and Strategic leadership is often referred to as the highest level and most complex planning activity in any organization. This is also true for sport organizations. As such, it falls to the League Commissioner, Athletic Director, Director of Recreation, and his or her top leadership teams to design, chart, and evaluate corporate level strategy. This course introduces you to the executive and strategic leadership processes in the sport industry and does so by placing you in the role of Commissioner, Athletic Director or Sport manager. In this role, you will be required to make and defend a broad range of strategic decisions. This class will dwell almost exclusively on comprehensive case analysis, or as it is generally called, the Strategic Analysis and the strategic decision-making processes used in the sport industry.

X
Exec & Strat leadership in the Sport Ind
3
Concentration Courses

 

 

X
 
 
SMGT721

SMGT721 - Introduction to Sport Hospitality

This course provides an overview of the basic organizational and business structure of the sport hospitality industry. Students examine the role hospitality plays in professional and collegiate sports, with particular focus on hosting patrons of sporting events.

X
Introduction to Sport Hospitality
3
SMGT722

SMGT722 - Managing Sport Facilities/Special Events

This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.

X
Managing Sport Facilities/Special Events
3
SMGT723

SMGT723 - Sport Sales Strategies

This course provides an overview of strategies for premium seating, season ticket, group ticket and luxury suite sales. Box office ticket operations and database management as well as customer service and client retention principles are presented.

X
Sport Sales Strategies
3
Capstone Options

 

 

X
 
 
SMGT780

SMGT780 - Research & Design in the Sport Industry

Research in Sport Management requires students to identify, describe, analyze, and report on a sport industry issue or problem at their own workplace by drawing on the relevant literature. The issue could be related to collective bargaining, the introduction of new technology in sport, sexual harassment, sport marketing, employment equity, overtime working, worker motivation and productivity, seniority, discipline, or management rights. By the end of the course students must submit a research project, paper, or report stating the sport industry problem or issue examined, setting out their analysis of the causes of the problem, data collected, analysis of findings, summary or conclusions with recommendations for their proposed remedies, and discussion of the potential impact of their proposed recommendation on the sport industry

X
Research & Design in the Sport Industry
3
SMGT781

SMGT781 - Capstone Thesis

Capstone Thesis

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Capstone Thesis
3
SMGT799

SMGT799 - Capstone Internship

The field experience includes supervised work for 400 hours in a sport management setting. Practical experience can be gained in any number of positions in the sport industry, including sales, marketing, public relations, operations, facilities, and event management.

X
Capstone Internship
6

Capstone Options
Students pursuing the thesis option as their Capstone are required to take two 3-credit courses to fulfill their requirements:
SMGT 780 Research Methods & Design in Sport Management
SMGT 798 Capstone Thesis
Sport Management Capstone – Non-Thesis (Internship Option)

Students pursuing the non-thesis option as their Capstone are required to take the following 6-credit course:
SMGT 799 Internship

Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits. View course options here.