2017 - 2018 Academic Catalog

Sport Tourism and Hospitality Management

Overview Requirements Course Descriptions Faculty

Lasell's Sport Tourism and Hospitality Management Certificate is a unique program designed for the individual looking to focus on the current and future trends facing the rapidly growing fields of Sport Tourism and Hospitality in order to be an effective administrator in any Sports Tourism/ Hospitality related capacity. The certificate will be helpful for career advancement in professional sports as well as in administrative roles in state and local agencies, tourism and chamber of commerce positions,and tourism and hospitality related business. The certificate can be used as a base for career advancement or as an entrance into Lasell's Master of Science in Sport Management Program. Candidates to the certificate programs must hold a bachelor's degree and submit an application for study in the graduate program along with all necessary documents. 

Course Code Course Title Credits
Core Courses
SMGT721 Intro to Sport Tourism & Hospitality 3
SMGT727 Trends & Theories in Sport Tourism/Hosp 3
Choose 1
SMGT713 International Sport Management 3
SMGT725 Nature Based & Sustainable Tourism 3
SMGT732 The Use of Psychology in Leisure Studies 3

The certificate program is structured as follows:

15 credits are required for a graduate certificate
9 required concentration credits (3 courses)
6 elective credits (2 courses)Students in this certificate program must choose two electives to complete their certificate requirements. Electives can be drawn from any courses offered within the Criminal Justice, Communication, Management and Sport Management programs of study.

SMGT701 - Current Issues in Sports

This course analyzes contemporary issues including the use of performance enhancing drugs, gambling, escalating salaries, violence, and institutional cheating in sports. Case studies are investigated and students engage in critical thinking and discussions to understand what has created these issues.

SMGT702 - Hist & Func of Sport in Society

This course provides a historical, sociological, and operational analysis of sport and how it shapes our world. As a microcosm of society, the effect that sport has on the moral, ethical, economic, social, political, and religious landscape of society is investigated.

SMGT703 - Sport Sponsorship & Marketing

This course gives students a thorough overview of the multi-billion dollar sport sponsorship and marketing industry. In this era of globalization, all facets of this growing industry are analyzed including advertising, promotions, sponsorships, product licensing, and market segmentation. Principles of marketing and marketing management are introduced and how they relate to the global sport industry.

SMGT704 - Sport & the Law

This course introduces the fundamental tenets of the law and familiarizes students with legal structure and basic legal terminology. Various aspects of law are examined including negligence, tort law and risk management, and how they impact the sports industry. In addition, legal issues that relate to professional sport leagues and amateur governing bodies are analyzed.

SMGT705 - Fin Management in the Sport Industry

Financial Management in the Sport Industry is a study of the principles, theories, and competencies essential for working with the fiscal and economic conditions and factors involved in global sport organizations. This course will provide students with basic fiscal and economic principles, strategies, and techniques essential for the leadership, management, and administration of global sports programs. Course activities and requirements have been designed to familiarize the student with the fiscal, economic, budgeting, sources of funding, and impact analyses issues associated with sport in a global society.

SMGT707 - Exec & Strat leadership in the Sport Ind

Executive and Strategic leadership is often referred to as the highest level and most complex planning activity in any organization. This is also true for sport organizations. As such, it falls to the League Commissioner, Athletic Director, Director of Recreation, and his or her top leadership teams to design, chart, and evaluate corporate level strategy. This course introduces you to the executive and strategic leadership processes in the sport industry and does so by placing you in the role of Commissioner, Athletic Director or Sport manager. In this role, you will be required to make and defend a broad range of strategic decisions. This class will dwell almost exclusively on comprehensive case analysis, or as it is generally called, the Strategic Analysis and the strategic decision-making processes used in the sport industry.

SMGT711 - Sport Leadership to Shape the Future

In this course, students explore the role of leadership in shaping sport organizations. The role of leadership of individuals and groups to generate and sustain significant processes of change is explored.

SMGT712 - Intercollegiate Rules & Procedures

This course explores the policies and procedures of intercollegiate governing bodies. Areas discussed are bylaws, rules, compliance, and athlete eligibility that apply to member institutions in America.

SMGT721 - Introduction to Sport Hospitality

This course provides an overview of the basic organizational and business structure of the sport hospitality industry. Students examine the role hospitality plays in professional and collegiate sports, with particular focus on hosting patrons of sporting events.

SMGT722 - Managing Sport Facilities/Special Events

This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.

SMGT723 - Sport Sales Strategies

This course provides an overview of strategies for premium seating, season ticket, group ticket and luxury suite sales. Box office ticket operations and database management as well as customer service and client retention principles are presented.

SMGT731 - Ethical Non-Profit Sport Management

In this course, leaders in the sport non-profit sector demonstrate best practices by being cognizant of legal mandates, as well as ethical and fiscal responsibilities within the strategic organizational framework.

SMGT780 - Research & Design in the Sport Industry

Research in Sport Management requires students to identify, describe, analyze, and report on a sport industry issue or problem at their own workplace by drawing on the relevant literature. The issue could be related to collective bargaining, the introduction of new technology in sport, sexual harassment, sport marketing, employment equity, overtime working, worker motivation and productivity, seniority, discipline, or management rights. By the end of the course students must submit a research project, paper, or report stating the sport industry problem or issue examined, setting out their analysis of the causes of the problem, data collected, analysis of findings, summary or conclusions with recommendations for their proposed remedies, and discussion of the potential impact of their proposed recommendation on the sport industry

SMGT781 - Capstone Thesis

Capstone Thesis

SMGT798 - Capstone Thesis

In this course, students complete research and a written project/research thesis under the direction of a graduate faculty advisor. It is the culminating work of the Sport Management Masters program and must include research, analysis design, evaluation, organization, a literature review, and conclusions relating to the findings of the research. A written thesis should be augmented by the use of PowerPoint or web portfolio application.

SMGT799 - Capstone Internship

The field experience includes supervised work for 400 hours in a sport management setting. Practical experience can be gained in any number of positions in the sport industry, including sales, marketing, public relations, operations, facilities, and event management.

Sarah Abbott

Faculty Connected Learning Organizer; Associate Professor of Criminal Justice

Office: Plummer House

Janice Barrett

Professor of Communication

Office: Donahue Center for Creative and Applied Arts

Linda Bucci

Chair of Justice Studies; Professor of Legal Studies

Office: Plummer House

Sarah Burrows

Director of the Internship Program; Associate Professor of Communication

Office: Klingbeil

Elizabeth Hartmann

Associate Professor of Education

Office: Brennan Library

Marisa Hastie

Associate Professor and Program Director of Exercise Science

Office: 70 Maple Street

Cristina Haverty

Chair of Athletic Training & Exercise Science; Associate Professor of Athletic Training

Office: 70 Maple Street

Dana Janbek

Associate Professor of Public Relations

Office: Donahue Center for Creative and Applied Arts

Young-Tae Kim

Associate Professor of Sport Management

Office: Wass Hall

Michael Laramee

Assistant Professor of Communication

Office: Donahue Center for the Creative and Applied Arts

Luis Lopez-Preciado

Assistant Professor of Fashion

Office: Donahue Center for Creative and Applied Arts

Amy Maynard

Associate Professor of Education

Office: Winslow Putnam Center

Meryl Perlson

Chair of Communication; Associate Professor of Communication

Office: Donahue 107

Karin Raye

Assistant Professor of Legal Studies

Office: Klingbeil House

Matthew Reilly

Assistant Professor of Marketing

Office: Maple Terr MOD

Claudia Rinaldi

Chair of Education, Associate Professor of Education

Office: Brennan Library

Lori Rosenthal

Chair of Social Sciences; Associate Professor of Psychology

Office: Plummer House

Daniel Sargeant

Chair of Sport Management; Assistant Professor

Office: Bancroft House

Dwayne Thomas

Associate Professor of Sport Management

Office: Wass Hall

Melissa Varao

Chair of Marketing/Management; Associate Professor Hospitality and Event Management

Office: DeArment House, #5

Nancy Waldron

Associate Professor of Marketing

Office: DeArment House

Martin Walsh

Associate Professor of Management

Office: DeArment House

Brian Wardyga

General Manager, Lasell College Radio; Associate Professor of Communication

Office: Brennan Library

Edward Weeks

Assistant Professor of Criminal Justice

Office: Plummer House

Catherine Zeek

Professor of Education; Director of RoseMary B. Fuss Teaching and Learning Center

Office: Brennan 101

SMGT721 - Intro to Sport Tourism & Hospitality

This course provides an overview of the basic organizational and business structure of the sport hospitality industry. Students examine the role hospitality plays in professional and collegiate sports, with particular focus on hosting patrons of sporting events.

SMGT727 - Trends & Theories in Sport Tourism/Hosp

The interconnections of sport and tourism will be analyzed from behavioral, historical, economic, management, marketing, environmental and policy perspectives.

SMGT713 - International Sport Management

International Sport Management provides for the study of the principles, theories, and competencies essential for working with and in global organizations and leadership roles and responsibilities in the administration and management of programs across the international/global sports industry. Since material in this course deals with sociological, cultural, political, and economical issues subject to frequent change, the student should be able to identify contemporary national and international positions on these issues in sport.

SMGT725 - Nature Based & Sustainable Tourism

This graduate level course covers the basics of nature tourism, a broad category that covers ecotourism, adventure tourism, and a variety of activities and programs involving the outdoors. An emphasis is placed on New England nature tourism and its multifaceted impacts.

SMGT732 - The Use of Psychology in Leisure Studies

One of the major fields of study that influence social science is psychology. Psychology is the study of the way the human mind works and how it influences behavior. We all use the principles of psychology daily without realizing it. This class will link the principals of psychology to a multitude of leisure activates as well as the leisure industry.