2016 - 2017 Academic Catalog

Sport Hospitality Management

Overview Requirements Course Descriptions Faculty

Sport venues and sporting events are major stakeholders in the entertainment/event industry. The Sport Hospitality certificate gives working professionals an advantage in the sport industry with courses targeting essential marketing and management skills. This certificate can also be used to continue into Lasell’s Master of Science in Sport Management Program. Candidates to the certificate programs must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.

Course Code Course Title Credits
Core Courses
SMGT721 Introduction to Sport Hospitality 3
SMGT723 Sport Sales Strategies 3
Choose 1 from the following:
MGMT743 Fundraising Concepts & Practices 3
SMGT713 International Sport Management 3
SMGT722 Managing Sport Facilities/Special Events 3

The certificate program is structured as follows:

  • 15 credits are required for a graduate certificate.

SMGT701 - Current Issues in Sports

This course analyzes contemporary issues including the use of performance enhancing drugs, gambling, escalating salaries, violence, and institutional cheating in sports. Case studies are investigated and students engage in critical thinking and discussions to understand what has created these issues.

SMGT703 - Sport Sponsorship & Marketing

This course gives students a thorough overview of the multi-billion dollar sport sponsorship and marketing industry. In this era of globalization, all facets of this growing industry are analyzed including advertising, promotions, sponsorships, product licensing, and market segmentation. Principles of marketing and marketing management are introduced and how they relate to the global sport industry.

SMGT704 - Sport & the Law

This course introduces the fundamental tenets of the law and familiarizes students with legal structure and basic legal terminology. Various aspects of law are examined including negligence, tort law and risk management, and how they impact the sports industry. In addition, legal issues that relate to professional sport leagues and amateur governing bodies are analyzed.

SMGT705 - Fin Management in the Sport Industry

Financial Management in the Sport Industry is a study of the principles, theories, and competencies essential for working with the fiscal and economic conditions and factors involved in global sport organizations. This course will provide students with basic fiscal and economic principles, strategies, and techniques essential for the leadership, management, and administration of global sports programs. Course activities and requirements have been designed to familiarize the student with the fiscal, economic, budgeting, sources of funding, and impact analyses issues associated with sport in a global society.

SMGT707 - Exec & Strat leadership in the Sport Ind

Executive and Strategic leadership is often referred to as the highest level and most complex planning activity in any organization. This is also true for sport organizations. As such, it falls to the League Commissioner, Athletic Director, Director of Recreation, and his or her top leadership teams to design, chart, and evaluate corporate level strategy. This course introduces you to the executive and strategic leadership processes in the sport industry and does so by placing you in the role of Commissioner, Athletic Director or Sport manager. In this role, you will be required to make and defend a broad range of strategic decisions. This class will dwell almost exclusively on comprehensive case analysis, or as it is generally called, the Strategic Analysis and the strategic decision-making processes used in the sport industry.

SMGT709 - Managing Diversity in Sport Organization

Managing Diversity in Sport Organization

SMGT711 - Sport Leadership to Shape the Future

In this course, students explore the role of leadership in shaping sport organizations. The role of leadership of individuals and groups to generate and sustain significant processes of change is explored.

SMGT712 - Intercollegiate Rules & Procedures

This course explores the policies and procedures of intercollegiate governing bodies. Areas discussed are bylaws, rules, compliance, and athlete eligibility that apply to member institutions in America.

SMGT713 - International Sport Management

International Sport Management provides for the study of the principles, theories, and competencies essential for working with and in global organizations and leadership roles and responsibilities in the administration and management of programs across the international/global sports industry. Since material in this course deals with sociological, cultural, political, and economical issues subject to frequent change, the student should be able to identify contemporary national and international positions on these issues in sport.

SMGT721 - Introduction to Sport Hospitality

This course provides an overview of the basic organizational and business structure of the sport hospitality industry. Students examine the role hospitality plays in professional and collegiate sports, with particular focus on hosting patrons of sporting events.

SMGT722 - Managing Sport Facilities/Special Events

This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.

SMGT723 - Sport Sales Strategies

This course provides an overview of strategies for premium seating, season ticket, group ticket and luxury suite sales. Box office ticket operations and database management as well as customer service and client retention principles are presented.

SMGT731 - Ethical Non-Profit Sport Management

In this course, leaders in the sport non-profit sector demonstrate best practices by being cognizant of legal mandates, as well as ethical and fiscal responsibilities within the strategic organizational framework.

SMGT780 - Research & Design in the Sport Industry

Research in Sport Management requires students to identify, describe, analyze, and report on a sport industry issue or problem at their own workplace by drawing on the relevant literature. The issue could be related to collective bargaining, the introduction of new technology in sport, sexual harassment, sport marketing, employment equity, overtime working, worker motivation and productivity, seniority, discipline, or management rights. By the end of the course students must submit a research project, paper, or report stating the sport industry problem or issue examined, setting out their analysis of the causes of the problem, data collected, analysis of findings, summary or conclusions with recommendations for their proposed remedies, and discussion of the potential impact of their proposed recommendation on the sport industry

SMGT781 - Writing & Reporting Research in Sport

The purpose of this course is to provide students with tools for effective writing and reporting of research and projects in the sport industry. The prerequisite for this course is SMGT 780, Research & design in the Sport Industry, an introduction to research methods and designs in the sport industry. SMGT 781 will briefly review some important issues relating to writing and reporting of data and information across the sport industry. Writing and publication practices will be examined in relation to grant funding, publication, and professional presentations in Sport Management education and the Sport Industry.

SMGT797 - Internship

Internship

Sarah Abbott

Faculty Connected Learning Organizer; Assistant Professor of Criminal Justice

Office: Plummer House

Janice Barrett

Professor of Communication

Office: Donahue Center for Creative and Applied Arts

Linda Bucci

Chair of Justice Studies; Professor of Justice Studies

Office: Plummer House

Sarah Burrows

Director of the Internship Program; Associate Professor of Communication

Office: Klingbeil

Jenifer Drew

Associate Professor of Sociology

Office: Plummer House

Elizabeth Hartmann

Associate Professor of Education

Office: Brennan Library

Marisa Hastie

Associate Professor and Program Director of Exercise Science

Office: 70 Maple Street

Cristina Haverty

Chair of Athletic Training & Exercise Science; Associate Professor of Athletic Training

Office: 70 Maple Street

Dana Janbek

Associate Professor of Public Relations

Office: Donahue Center for Creative and Applied Arts

Young-Tae Kim

Associate Professor of Sport Management

Office: Wass Hall

Michael Laramee

Assistant Professor of Communication

Office: Donahue Center for the Creative and Applied Arts

Luis Lopez-Preciado

Assistant Professor of Fashion Communication

Office: Donahue Center for Creative and Applied Arts

Amy Maynard

Associate Professor of Education

Office: Winslow Putnam Center

Meryl Perlson

Associate Professor and Chair of Communication

Office: Donahue 107

Karin Raye

Assistant Professor of Legal Studies

Office: Klingbeil House

Matthew Reilly

Visiting Assistant Professor of Marketing

Office: Maple Terr MOD

Claudia Rinaldi

Chair of Education, Associate Professor of Education

Office: Brennan Library

Lori Rosenthal

Chair of Social Sciences; Associate Professor of Psychology

Office: Plummer House

Daniel Sargeant

Assistant Professor and Department Chair of Sport Management

Office: Bancroft House

Dwayne Thomas

Associate Professor of Sport Management

Office: Wass Hall

Melissa Varao

Chair of Marketing/Management, Associate Professor Hospitality and Event Management

Office: DeArment House, #5

Nancy Waldron

Associate Professor of Marketing

Office: DeArment House

Martin Walsh

Associate Professor of Management

Office: DeArment House

Brian Wardyga

General Manager, Lasell College Radio; Associate Professor of Communication

Office: Brennan Library

Edward Weeks

Assistant Professor of Criminal Justice

Office: Plummer House

Catherine Zeek

Professor of Education; Director of RoseMary B. Fuss Teaching and Learning Center

Office: Brennan 101

SMGT721 - Introduction to Sport Hospitality

This course provides an overview of the basic organizational and business structure of the sport hospitality industry. Students examine the role hospitality plays in professional and collegiate sports, with particular focus on hosting patrons of sporting events.

SMGT723 - Sport Sales Strategies

This course provides an overview of strategies for premium seating, season ticket, group ticket and luxury suite sales. Box office ticket operations and database management as well as customer service and client retention principles are presented.

MGMT743 - Fundraising Concepts & Practices

The world of fundraising has become increasingly complex, and knowledge of the various components of fundraising is now essential for anyone wanting to work and advance in this field. This online course introduces students to every major facets of fundraising: the annual fund, working with volunteers, writing successful proposals and grants, capital campaigns, special events, board relations, donor research, and the legal and ethical responsibilities of nonprofit organizations.

SMGT713 - International Sport Management

International Sport Management provides for the study of the principles, theories, and competencies essential for working with and in global organizations and leadership roles and responsibilities in the administration and management of programs across the international/global sports industry. Since material in this course deals with sociological, cultural, political, and economical issues subject to frequent change, the student should be able to identify contemporary national and international positions on these issues in sport.

SMGT722 - Managing Sport Facilities/Special Events

This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.