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Sport Hospitality Management

COURSE CODE
COURSE TITLE
CREDITS
Core Courses

 

 

X
 
 
SMGT721

SMGT721 - Introduction to Sport Hospitality

This course provides an overview of the basic organizational and business structure of the sport hospitality industry. Students examine the role hospitality plays in professional and collegiate sports, with particular focus on hosting patrons of sporting events.

X
Introduction to Sport Hospitality
3
SMGT722

SMGT722 - Managing Sport Facilities/Special Events

This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.

X
Managing Sport Facilities/Special Events
3
SMGT723

SMGT723 - Sport Sales Strategies

This course provides an overview of strategies for premium seating, season ticket, group ticket and luxury suite sales. Box office ticket operations and database management as well as customer service and client retention principles are presented.

X
Sport Sales Strategies
3

The certificate program is structured as follows:

  • 15 credits are required for a graduate certificate.