2016 - 2017 Academic Catalog

Marketing

Overview Requirements Course Descriptions Faculty

Designed for the working professional who wants to focus on a particular area of study, the certificate provides a substantial base that can be used for career advancement or continuation in Lasell's Master of Science in Management Program. Each certificate is composed of five three-credit courses and can be completed within nine months.

Candidates to the certificate programs must hold a bachelor's degree and submit an application for study in the graduate program along with all necessary documents.

Course Code Course Title Credits
Core Courses
MGMT740 Consumer Behavior 3
MGMT741 Marketing Research 3
MGMT744 Global Marketing 3

The certificate program is structured as follows:

  • 15 credits are required for a graduate certificate.

Sarah Abbott

Faculty Connected Learning Organizer; Assistant Professor of Criminal Justice

Office: Plummer House

Janice Barrett

Professor of Communication

Office: Donahue Center for Creative and Applied Arts

Linda Bucci

Chair of Justice Studies; Professor of Justice Studies

Office: Plummer House

Sarah Burrows

Director of the Internship Program; Associate Professor of Communication

Office: Klingbeil

Jenifer Drew

Associate Professor of Sociology

Office: Plummer House

Elizabeth Hartmann

Associate Professor of Education

Office: Brennan Library

Marisa Hastie

Associate Professor and Program Director of Exercise Science

Office: 70 Maple Street

Cristina Haverty

Chair of Athletic Training & Exercise Science; Associate Professor of Athletic Training

Office: 70 Maple Street

Dana Janbek

Associate Professor of Public Relations

Office: Donahue Center for Creative and Applied Arts

Young-Tae Kim

Associate Professor of Sport Management

Office: Wass Hall

Michael Laramee

Assistant Professor of Communication

Office: Donahue Center for the Creative and Applied Arts

Luis Lopez-Preciado

Assistant Professor of Fashion Communication

Office: Donahue Center for Creative and Applied Arts

Amy Maynard

Associate Professor of Education

Office: Winslow Putnam Center

Meryl Perlson

Associate Professor and Chair of Communication

Office: Donahue 107

Karin Raye

Assistant Professor of Legal Studies

Office: Klingbeil House

Matthew Reilly

Visiting Assistant Professor of Marketing

Office: Maple Terr MOD

Claudia Rinaldi

Chair of Education, Associate Professor of Education

Office: Brennan Library

Lori Rosenthal

Chair of Social Sciences; Associate Professor of Psychology

Office: Plummer House

Daniel Sargeant

Assistant Professor and Department Chair of Sport Management

Office: Bancroft House

Dwayne Thomas

Associate Professor of Sport Management

Office: Wass Hall

Melissa Varao

Chair of Marketing/Management, Associate Professor Hospitality and Event Management

Office: DeArment House, #5

Nancy Waldron

Associate Professor of Marketing

Office: DeArment House

Martin Walsh

Associate Professor of Management

Office: DeArment House

Brian Wardyga

General Manager, Lasell College Radio; Associate Professor of Communication

Office: Brennan Library

Edward Weeks

Assistant Professor of Criminal Justice

Office: Plummer House

Catherine Zeek

Professor of Education; Director of RoseMary B. Fuss Teaching and Learning Center

Office: Brennan 101

MGMT740 - Consumer Behavior

This course explores how and why consumers behave the way they do. Consumers can be indi­vidual households buying goods and services for their own consumption or they can be buyers in industrial and other business-related markets. The course takes an interdisciplinary, in-depth approach to the study of buyer behavior.

MGMT741 - Marketing Research

This course provides an understanding of the theory and the methods of marketing research through class discussions and project work. The emphasis in this course is on marketing research as an aid to management decision making.

MGMT744 - Global Marketing

The purpose of this course is to explore the nature of marketing in a global context. This includes the decision of extending or adapting domestic marketing strategies for use abroad and the special demands of managing the marketing functions globally. Major emphasis is on devel­oping global marketing strategies. However, the course also addresses issues of importance to entrepreneurs just entering global markets.