Marketing
As both an art and a science, marketing is undergoing dramatic and exciting changes, and the field promises to be just as dynamic in the years ahead. The Marketing curriculum introduces students to all the major marketing trends. Students are exposed to marketing research techniques and demographic studies as well as business law and ethics. International marketing, nonprofit marketing, product marketing, and service marketing are integrated into this major. Graduates receive a Bachelor of Science degree in Marketing from the Marketing and Management Department.
Marketing Major Curriculum
Major Requirements:
54 credits
| BUSS 101 | Contemporary Issues in Business | 3 |
| BUSS 201 | Financial Accounting | 4 |
| BUSS 202 | Managerial Accounting | 4 |
| BUSS 203 | Financial Management | 3 |
| BUSS 205 | Legal Environment of Business | 3 |
| BUSS 212 | Management Information Systems | 3 |
| BUSS 220 | Marketing | 3 |
| BUSS 224 | Organizational Behavior | 3 |
| BUSS 232 | Operations Management | 3 |
| BUSS 420 | Marketing Research | 3 |
| BUSS 422 | Global Marketing AI(MC) | 3 |
| BUSS 432 | Marketing Strategy | 3 |
| BUSS 440 | Business Policy | 3 |
| BUSS 498 | Internship Seminar | 1 |
| BUSS 499 | Internship | 3 |
Choose three from the following list:
| 9 | ||
| BUSS 313 | Business Negotiations | 3 |
| BUSS 320 | Consumer Behavior | |
| BUSS 322 | Marketing Communication | |
| BUSS 324 | E-Business | |
| BUSS 325 | Sales Principles | |
| BUSS 327 | Creative Services | |
| BUSS 329 | New Product Development | |
| BUSS 336 | E-Marketing | |
| BUSS 421 | Marketing Management | |
| FASH 211 | Retail Management | |
Additional Requirements:
22 credits
| ECON 101 | Economics — Micro | 3 |
| ECON 102 | Economics — Macro | 3 |
| MATH 205* | Calculus I AI(Q) | 4 |
| MATH 208* | Introduction to Statistics | 3 |
Choose one of the following two: AI(PS)
| PSYC 101 | Introduction to Psychology | |
| SOC 101 | Introduction to Sociology |
Arts and Sciences Electives
6 credits
This requirement may be fulfilled by any combination of Anthropology, Art History, Biology, Chemistry, Criminal Justice, Economics, English, Environmental Studies, Foreign Language, Geography, History, Mathematics, Music, Philosophy, Physics, Political Science, Psychology, Science, or Sociology courses. In addition to all courses in the above disciplines, courses that are marked with an asterisk (*) in the course descriptions section of the Catalog meet the Arts and Sciences Elective requirement.
Minimum credits required for graduation - 120
General Education Core Requirements and remaining Unrestricted Electives**
(44 credits)
* May require prior coursework depending upon Math placement
** Courses marked with an AI code fulfill Area of Inquiry requirements in the General Education Core.
